Bathroom Mold Survey

Mold Removal and Prevention Survey

Original Survey Conducted by Large Consumer Media Company in August 2014

Survey about mold removal and prevention conducted by consumer media company

We were interested in learning what homeowners thought about mold and mildew removal and prevention. So we contacted a large media company that regularly surveys a nationwide panel of consumers. They agreed to conduct a survey on our behalf.

We provided guidance on the questions and recommended two separate yet similar surveys, one for Bathroom Mold and another for DIY Project Mold. The surveys were administered to 386 and 388 panelists respectively from August 5 – 10, 2014.

The results are summarized in our 11/21/14 Mold Survey press release.

The consumer media company has closed their online survey. But we have replicated both surveys below so that you could see the questions. Feel free to submit your own survey. And be sure to take our “Quick Poll”.

Bathroom Mold

Note: 66% of Homeowners in the Consumer Media company’s survey said “Yes”

Quick Poll - Using Bleach On Bathroom Mold

If you are human, leave this field blank.

Is bleach your top choice for fighting bathroom mold?

Yes

Replica of Survey Conducted by Consumer Media Company

If you are human, leave this field blank.

Are you a homeowner?

Yes

Sorry, but we are only accepting survey responses from homeowners at this time.

If homeowner section

What is your gender?

Female

Male

What is your age range?

24 years old or less

25 to 34 years old

35 to 49 years old

50 to 64 years old

65 years old or more

Have you ever had to clean mold or mildew off bathroom grout, tiles or shower stalls?

Yes

For moldy bathroom surfaces, what type of product has been your personal top choice for killing and removing mold and mildew?

Vinegar-based mixture or product

Bleach-based mixture or product

Salt-based mixture or product

Product containing antimicrobial biocides/fungicides

Product containing natural, non-toxic organic compounds

Silver ion-based product

None of the above

After removing mold from your bathroom surfaces, do you usually apply a separate product designed to prevent the regrowth of mold and mildew?

Yes

Sometimes

Based on your experience, how long do you expect your mold removal and prevention efforts to last before mold or mildew starts to reappear in your bathroom?

Less than 7 days

8 to 14 days

15 to 30 days

31 to 60 days

Over 60 days

Don't know

All respondents

Do you think the best way to get rid of mold and prevent its regrowth is to use separate but complementary products designed specifically for mold cleaning/removal versus mold prevention?

Definitely

Probably

Not sure

Probably not

Definitely not

If one application of a new mold prevention product was guaranteed to protect against the growth of mold, mildew and germs for 6 months on bathroom surfaces, how likely would you be to purchase that product?

Extremely likely

Likely

Neither likely nor unlikely

Unlikely

Extremely unlikely

If you were told that this new mold prevention product was also non-toxic and had no harmful fumes (i.e. zero VOCs), would that increase the likelihood of you purchasing it?

Yes, it would increase my motivation to buy it

No, it would not increase my likelihood to buy it

What is a fair price that you would be willing to pay for a 32oz spray bottle of a new mold/mildew/germ prevention product that offered a 6 month protection guarantee and was non-toxic with no harmful fumes?

$9.99

$14.99

$19.99

$24.99

$29.99

DIY Project Mold

Note: 53% of Homeowners in the Consumer Media company’s survey said “Yes”

Quick Poll - Using Bleach On DIY Project Mold

If you are human, leave this field blank.

Is bleach your top choice for fighting mold found during DIY or work projects?

Yes

Replica of Survey Conducted by Consumer Media Company

DIY Project Mold Survey

If you are human, leave this field blank.

Are you a homeowner?

Yes

Sorry, but we are only accepting survey responses from homeowners at this time.

If homeowner section

What is your gender?

Female

Male

What is your age range?

24 years old or less

25 to 34 years old

35 to 49 years old

50 to 64 years old

65 years old or more

Have you ever worked on a repair, restoration or remodeling project that required the cleaning or replacement of moldy indoor or outdoor surfaces such as drywall, stucco, wood, concrete, brick, roofing, siding, flooring, etc.?

Yes

For moldy surfaces such as drywall, stucco, wood, concrete, brick, roofing, siding, flooring, etc. that can be cleaned instead of replaced, what type of product would be your personal top choice for killing and removing the mold/mildew?

Vinegar-based mixture or product

Bleach-based mixture or product

Salt-based mixture or product

Product containing antimicrobial biocides/fungicides

Product containing natural, non-toxic organic compounds

Silver ion-based product

None of the above

After removal of the mold/mildew from these surfaces, is a separate product designed to prevent the regrowth of mold and mildew usually applied?

Yes

Sometimes

4. Based on your experience with outdoor surfaces, how long do you expect moldy surface cleaning and prevention efforts to last before mold or mildew is likely to start reappearing?

Less than 1 month

1 to 3 months

3 to 6 months

6 to 12 months

Over 12 months

Don't know

All respondents

Do you think the best way to get rid of mold and prevent its regrowth is to use separate but complementary products designed specifically for mold cleaning/removal versus mold prevention?

Definitely

Probably

Not sure

Probably not

Definitely not

If one application of a new mold prevention product was guaranteed to protect against the growth of mold and mildew for 2 years on indoor/outdoor surfaces and 25 years on enclosed surfaces such as stud cavities, attics and crawl spaces, how likely would you be to buy it?

Extremely likely

Likely

Neither likely nor unlikely

Unlikely

Extremely unlikely

If you were told that this new mold prevention product was also non-toxic and had no harmful fumes (i.e. zero VOCs), would that increase the likelihood of you purchasing it?

Yes, it would increase my motivation to buy it

No, it would not increase my likelihood to buy it

What is a fair price that you would be willing to pay for a 32oz spray bottle of a new mold/mildew prevention product that offered protection guarantees ranging from 2 to 25 years depending on the surface location and was non-toxic with no harmful fumes?

$9.99

$14.99

$19.99

$24.99

$29.99